Building a Consistent Identity
Tel Aviv Universtity website included hundreds of subsites, which were built in varying qualities while using different technologies. The overall objective was to create a website with a clear and consistent corporate identity, with a uniform design linking the different sites together. The university website should present the university in a manner that reflects its excellence, its values and the messages it wishes to convey to the target audience.
UX / UI Design
To realize the strategy, we have developed a user experience and user interface (UX and UI) design including dozens of pages and management screens, while maintaining a consistent corporate design.
Advanced Technology Infrastructure
As part of the project, we developed a technology infrastructure, based on Drupal 7, to replace the entire cluster of Tel Aviv University websites. Drupal is a leading open-source content management system that allows the gradual and creative development of the website, the adding of different applications and modification of the websites to specific requirements.
The Next Step…
The project included developing five websites (the main site, the registration site, an English language site, and two faculty sites). The project gradually continues with the target to upgrade all the main University sub-sites in accordance with the consistent UI we planned until the entire cluster of sites is based completely on the technology developed by realcommerce.
In carrying out a large and complex project at Tel Aviv University, realcommerce demonstrated their professional capabilities both in planning and in execution, which led to the site being acclaimed in the press. Deadlines and budged were met, and no less importantly it was all done in an excellent atmosphere of cooperation and mutual understanding.
Asher Rotkop, VP computing, Tel Aviv University