The communications market is extremely dynamic and filled with technological and business innovations. In order to lead one must be constantly vigilant and up-to-date with what is happening; constantly understand the new trends and how they affect business and technology.

Cellcom has been leading the Israeli market for many years. Now it faces the challenges presented by the new uses and surfing habits of the new-generation mobile phones. These changes are shaking the business models with which mobel operators and phone manufacturers have been operating for many years. These changes affect every aspect of their operation: selling content, the content consumption, application, and also the use of VOIP and other changes that are dramatically changing this industry.

We are privileged to have taken part of the planning and implementation of Cellcom’s new concepts and business model changes. Cellcom’s new award-winning site reflects this new strategy and changes fundamental business processes, embracing new threats as new opportunities.