Very often this subject is disregarded during the planning stages. But data architecture comes is very much related to the overall user experience. Lack of planning in this respect can be felt and can hinder the success of the site.

Planning the data architecture also includes the site tree structure (or tags), its overall structure and navigation and the various ways in which these can be combined.

Since data architecture is related to the user experience, proper planning will ensure better integration between the data and the user interaction, facilitating a more intuitive user interaction with the content that is being delivered from you, external content providers, and even organizational systems (e.g. CRM, Legacy, Financial, etc.).