In the visual concept stage, we will create a uniform and clear visual language for the website that will serve as a basis for the final graphic design. In this significant stage, we will set and design the values, the feelings and the experiences that will accompany the visitors throughout the website.
After the concept is approved, we will develop the website’s visual concept simultaneously with the user interface development stage. The visual concept is, practically speaking, a language that we will use in designing the whole website.
The visual concept includes the graphic design of several main screens alongside clear instructions for use of color, pictures, icons, fonts, sizes, and any other relevant guidance for designing the website screens. The visual language will be submitted for approval of the decision makers within the company and will serve as a basis for the design process for the final design of the website screens. The design stage will also include making any relevant cuts and adjustments required for development.
Selected projects in visual concept development and design