Simple and Innovative Interface
The new website is characterized by an innovative design that provides the site visitors with a unique user experience. Notwithstanding, the user interface keeps things simple with display of information and services offered on the website, for the user’s convenience.
Addressing all Customer Needs
The website provides New Balance customers with comprehensive solutions to their needs. The website contains a full and detailed catalog, a virtual store, a sale area, links to social networks, a subscription form to receive a regular newsletter, updates about special offers, and more.
No Need to Run to the Store…
The virtual store, like the catalog, allows the user to search through the models based on various criteria, to see a convenient comparative display of selected items, to view the full specifications of each model, to zoom in on pictures of the model, to view the model in different colors, and more.
Leading e-commerce Platform
The New Balance website was developed on the Magento platform: an advanced and leading e-commerce platform based on PHP technology that enables safe end-to-end purchasing.