ynet

Digital Strategy

Websites

Realcommerce was a partner in the design and implementation of one of the boldest internet strategies in 1999 - Ynet. Today, the model set by Ynet has become mainstream, and is the way all news websites are heading, making it a little difficult to recall how revolutionary it was. The decision to establish Ynet as an independent body – a competitor to the printed newspaper – was contrary to prominent thinking in the online world at the time, but has made it the undisputed market leader.
Selected Projects